School Master SW

The School Master was engineered specifically to target schooling fish and capitalize on active feeding situations. Designed with a unique darting profile and an irresistible fluttering fall, the School Master excels when cast directly into bait schools or feeding frenzies. Simply cast into the action, engage the reel, and allow the lure’s natural falling and darting movement to trigger aggressive reaction strikes from nearby predators.

One of the School Master’s greatest strengths is its versatility. It can be fished like a jerkbait throughout the entire water column, allowing anglers to effectively target fish suspended at any depth. Whether worked with sharp twitches, steady retrieves, or allowed to flutter naturally on the fall, the School Master closely imitates an injured baitfish struggling to keep up with the school. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish. This realistic acoustic attraction helps predators locate the lure from greater distances and keeps fish focused on the presentation. The combination of lifelike action, fluttering fall, and natural baitfish sounds makes the School Master an exceptionally effective tool whenever fish are actively feeding on schools of bait.

PRO TIP: When fish are actively schooling, cast beyond the surface activity and retrieve the School Master through the edges of the bait school. Mix sharp twitches with pauses to maximize its darting and fluttering action. If fish stop breaking on the surface, allow the lure to sink deeper and work it through the water column to locate suspended feeders.

Lure Specs:

Type: Lipless
Depth: Sinker
Action: Sinking
Weight: .76oz. / 21.55g
Length: 4" / 10.16cm
Features: EBS Smart Chip
Hooks: 2X Strong, VMC PS #4 X2